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“Let’s feed the imagination.”

Service

Brand Strategy, Campaign Concept, Creative Direction

Client

Me Gusta Snacks

Date

2018

Technology

Social Media, Motion, Illustration

Feeding imagination, one snack at a time

Childhood is a time for discovery, curiosity and imagination. Kids invent worlds, characters and adventures every day. Me Gusta Snacks was created to become part of those moments — a snack designed especially for kids, but trusted by parents. Our challenge was to launch the brand by building a playful universe that celebrates creativity, movement and the joy of being a child.

  • Brand Positioning
  • Creative Campaign Concept
  • Visual Communication
  • Social Media Content
  • Storytelling Strategy
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A World Built for Play

The visual language of the campaign was designed as a playful, colorful universe inspired by children's creativity. Bold shapes and friendly illustrations create a dynamic system that feels energetic, optimistic and full of possibilities.

A Snack for Kids. A Choice for Parents.

The communication speaks to two audiences at once. For kids it invites them to play and imagine new worlds, while for parents it reinforces the idea of a snack that is thoughtful, balanced and designed with children in mind.