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Reducing the carbon footprint through digital campaigns

Service

Awareness Video

Client

WPP

Date

2024

Technology

Animation, Design

A call to climate action for WPP

For WPP Greenhouse Gas Emissions we created an informational video aimed at every agency across the group worldwide, designed to clearly and engagingly communicate the impact of the company's annual emissions. Through data infographics — such as the flight equivalence between New York and Hong Kong — and abstract 3D graphics, we turned complex figures into a compelling visual message that invites reflection and action.

  • Corporate Awareness Video
  • Data Infographic Design
  • Abstract 3D Animation
  • Motion Graphics & Typography
  • Creative Direction & Scriptwriting
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Audiovisual Narrative

We built an audiovisual narrative that combines 3D textures, moving typography and editorial pacing to keep viewers engaged from start to finish, turning a technical subject like carbon emissions into a visually compelling experience.

Conceptual Synthesis

We translated complex sustainability data into simple, memorable concepts, using everyday comparisons and visual metaphors that make the message easy to grasp without losing rigor or impact.