ciudadverde_logo

Setting the ecological consciousness in motion

Service

Animation for Social Media

Client

BA Ciudad Verde

Date

2018-2019

Technology

Design, Video

Animated content that builds sustainable habits

For BA Ciudad Verde we developed a series of animated pieces for social media, aimed at generating high-engagement content that would deepen the reach of environmental awareness messages among Buenos Aires residents. Topics ranged from waste separation and reducing plastic consumption to weather safety recommendations and interactive content about the city's park trees.

  • Vector Design & 2D Animation
  • Social Media Animation System
  • Environmental Content Campaigns
  • Text, Graphic Element & Character Animation
  • Interactive Live-Action Content

Refreshed Visual System

We developed a refreshed visual system and an engaging animation palette that gave Ciudad Verde a more modern, approachable identity, helping environmental awareness messages capture the audience's attention and drive higher engagement on social media.

A Range of Formats and Topics

The series combined 2D animation, motion graphics and live-action content to cover a wide range of topics — from recycling to tree care — adapting the format to each message while keeping visual consistency across pieces.